Unboxing Contest Terms

LOFI GIRL UNBOXING CONTEST - OFFICIAL RULES

Date: October 31st, 2025

ARTICLE 1. PURPOSE & CONTEST ORGANIZER

LOFI MERCH, a simplified joint stock company having its registered office at 200 rue de la Croix Nivert, 75015 Paris, France, under the LOFI GIRL brand and operating the website lofigirlshop.com (hereinafter the “Organizer”), is hosting a recurring monthly contest called the “Lofi Girl Unboxing Contest” (hereinafter the “Contest”), under the conditions exclusively set forth in these rules (the “Rules”). Each month, one (1) winner (the “Winner”) will be selected as described in Article 4 and will receive the Prize defined in Article 5.
The Contest takes place exclusively on the social media platform Instagram, through the Organizer’s official accounts @lofigirl and @lofigirlshop (the “Official Accounts”).

ARTICLE 2. ACCESS CONDITIONS

The Contest is open worldwide, except where participation or receipt of the Prize is prohibited by law or restricted by applicable digital delivery regulations; participation is void where prohibited. Participation is open exclusively to natural persons who (i) have purchased at least one official Lofi Girl product on lofigirlshop.com within the last three (3) months preceding their participation, and (ii) meet the age requirements of their country of residence. Minors may participate only with the prior written consent of a parent or legal guardian.
Employees, representatives, subcontractors, and partners of the Organizer, and their family members, are excluded.
Any natural person satisfying the foregoing conditions is an “Entrant”. Participation requires an active public Instagram account to ensure visibility of the tags and hashtags described in Article 3. The Organizer may request proof of eligibility, such as an order confirmation email or order number, and may disqualify any Entrant who fails to provide it.
Parental authorizations must include the minor’s full name, the parent or legal guardian’s full name, date and signature, and an explicit authorization for the minor to participate in the Contest and for the Organizer to process the minor’s personal data and republish the submitted content if selected.

ARTICLE 3. PARTICIPATION MECHANICS

Each monthly Contest runs from the first (1st) day of the month at 12:00 AM (UTC) until the last (final) Friday of the same month at 11:59 PM (UTC) (the “Contest Period”). To enter the Contest, the Entrant must:

• Post on Instagram a photo or video of their unboxing of official Lofi Girl merchandise purchased on lofigirlshop.com;
• Mention both @lofigirl and @lofigirlshop in the content (post or story); and
• Include the hashtag #LofiGirlUnboxing in the caption or story.

The content must clearly show at least one product purchased on lofigirlshop.com. Each Entrant may submit one (1) valid Entry per month. The act of posting this content publicly with visible tags and hashtag constitutes a valid “Entry.”
Private accounts, hidden stories, or entries not visible to the Organizer will not be considered.

ARTICLE 4. VERIFICATION & SELECTION OF WINNERS

The Organizer will verify all Entries posted during the Contest Period to ensure compliance with the conditions of Articles 2 and 3. Each month, the internal Lofi Girl jury, composed of at least three (3) members of the Organizer’s creative and marketing teams, will review the valid Entries and select one (1) Winner according to the following qualitative criteria:

• Creativity and originality of the staging;
• Visual and artistic quality of the content;
• Aesthetic consistency with the Lofi Girl universe (mood, tone, ambiance); and
• Overall presentation of the product.

The jury will establish a ranking and designate one (1) Winner per month. The jury’s decisions are final, discretionary, and not subject to appeal. If the initially selected Winner fails to meet the eligibility criteria or does not respond within the required timeframe mentioned in Article 5, another Entrant may be selected according to the same ranking order.

ARTICLE 5. WINNERS, PRIZES & DELIVERY

Each month’s Winner will be contacted via private message on Instagram or, if necessary, by email, to confirm eligibility and Prize delivery details. The Winner must respond within seven (7) calendar days following the Organizer’s first message. Failure to respond within this period will result in forfeiture of the Prize, which may then be reassigned to another Entrant. Each monthly Winner will receive one (1) Lofi Girl Shop digital gift card worth USD 50 (fifty US dollars), valid exclusively on lofigirlshop.com for twelve (12) months from issuance (the “Prize”). The Prize is personal, non-transferable, non-exchangeable, and non-redeemable for cash. The Prize is usable in a single or multiple transactions until its balance is exhausted; it may not be combined with other promotions; any unused balance after the validity period is forfeited. The Organizer reserves the right to substitute a Prize of equivalent value in the event of unavailability or force majeure.

ARTICLE 6. PUBLICITY, LICENSE & USE OF ENTRIES

By participating, each Entrant expressly authorizes the Organizer, free of charge and on a worldwide, non-exclusive, royalty-free basis, to reproduce, represent, adapt (including cropping, editing, subtitling and format adjustments for platform requirements), and publish their Entry (photo, video, or excerpt thereof) on the Organizer’s Official Accounts or associated digital channels, for communication and promotional purposes directly related to the Contest, its results, or the Lofi Girl brand. This license is granted for a duration of twelve (12) months from the date of submission of the Entry. The Organizer will credit the Entrant’s Instagram handle when reposting the content unless the Entrant requests otherwise in writing. This license allows reposting, inclusion in Instagram posts, stories, montages, and any marketing materials directly linked to the Contest or the Lofi Girl Shop.
After the license term expires, no new use will be made; however, previously published posts may remain accessible online for archival or transparency purposes.
This authorization applies to all Entrants, whether or not they are selected as Winners. Entrants remain full owners of their content.

ARTICLE 7. VERIFICATION OF ELIGIBILITY

The Organizer may request, for verification purposes, that Entrants provide the following:

• Full name,
• Email address used for the lofigirlshop.com order, and
• Corresponding order number.

These data will be used solely to verify eligibility and prevent fraud (e.g., multiple submissions using the same order). Each Entrant is allowed one (1) Entry per order per month.

ARTICLE 7. PERSONAL DATA – PRIVACY NOTICE

The Organizer, acting as controller under the GDPR, processes personal data for Contest administration, verification, Prize delivery and communications, on the legal bases of contract performance (Article 6(1)(b) GDPR) and legitimate interest (Article 6(1)(f) GDPR). Where the Entrant is a minor, the Organizer processes personal data only with the prior written consent of the Entrant’s parent or legal guardian, who must expressly authorize the minor’s participation and the potential publication of the minor’s story or username. In such cases, processing is also based on the parental consent provided under Article 6(1)(a) and Article 8 of the GDPR. Collected data may include pseudonym, Instagram handle, profile picture, and any message exchange with the Organizer in the context of the Contest. No sensitive data is intentionally collected. Data are intended for the Organizer and its processors (hosting, logistics). Transfers outside the EU/EEA, if any, will be covered by appropriate safeguards. Non-winning participants’ data are deleted three (3) months after Contest close; Winners’ data are retained up to six (6) months after Prize delivery, except longer legal retention for accounting and tax data (five years). Exercising a right to object or erasure before the Contest end implies withdrawal from participation.
Participants have rights of access, rectification, erasure, restriction, portability and objection, which they may exercise at contact@lofigirl.com or by post to LOFI MERCH, 200 rue de la Croix Nivert 75015 Paris, France. They may lodge a complaint with the CNIL. The Organizer implements appropriate technical and organizational security measures and will notify the CNIL and, where required, data subjects in case of a notifiable breach.

ARTICLE 8. INTELLECTUAL PROPERTY & WARRANTIES

By submitting an Entry, each Entrant represents and warrants that their participation in the Contest is lawful, complies with Instagram’s community guidelines, and does not infringe any third-party intellectual property rights, trademarks, or personality rights. Entrants further warrant that their Entry does not contain any defamatory, discriminatory, obscene, violent, hateful, misleading or otherwise unlawful content, and that it does not distort, ridicule, or misappropriate the Organizer’s original content or brand identity. Entries generated entirely or substantially by artificial intelligence tools shall be deemed non-compliant and disqualified. The Organizer reserves the right to remove, disqualify or report any Entry that violates these Rules or applicable law. Entrants shall indemnify and hold the Organizer harmless from and against any and all claims, damages, costs or liabilities (including reasonable legal fees) arising from or related to their Entry, its content, or its publication. Entrants remain the sole owners of their Entry but grant to the Organizer the limited license defined in Article 6 for the purpose of communication about the Contest and the announcement of Winners.

ARTICLE 9. LIABILITIES, FRAUD & INTEGRITY

The Organizer’s liability is limited to awarding validly won Prizes. The Organizer is not liable for the use, non-use or malfunction of prizes after delivery and provides no warranty beyond any manufacturer’s warranty. The Contest is hosted on a third-party platform and services (Instagram); Participants remain subject to this platform’s terms. The Contest is not sponsored, endorsed or administered by, or associated with Meta. You release this platform from any liability arising out of or in connection with the Contest. The Organizer is not liable for outages, maintenance, cyberattacks or decisions by such platforms affecting availability. Fraud, cheating or dishonest conduct (including identity theft, multiple submissions by the same person, bots, vote manipulation, AI tools use, or any attempt to circumvent these Rules) will result in immediate and definitive exclusion without prejudice to legal action. The Organizer may perform any verification necessary and may revoke any Entry or any Winner designation and demand Prize return if fraud is detected after awarding.

ARTICLE 10. FORCE MAJEURE & EXCEPTIONAL CIRCUMSTANCES

In cases of force majeure or events beyond its control, the Organizer may modify, extend, shorten or cancel the Contest, substitute prizes or postpone delivery. No compensation shall be due in such circumstances.
For the purposes of these Rules, a force majeure event shall be construed in accordance with French law, including Article 1218 of the French Civil Code and relevant French case law, as an event beyond the Organizer’s control that could not reasonably be foreseen at the time of acceptance of these Rules and the effects of which cannot be avoided by appropriate measures, and which prevents performance of its obligations. Such events include, without limitation, natural disasters, epidemics, fires, floods, acts of terrorism or war, civil unrest, governmental restrictions, widespread power outages, failures of telecommunications networks, or the closure or substantial modification of third-party platforms used for the Contest.

ARTICLE 11. PUBLICATION OF THE RULES

These Rules are made available throughout the Contest at https://docs.google.com/document/d/e/2PACX-1vTQEKjPRGH_44tkaj5VJLQZ0MS_WiQDmcaaobgr6XKAIuBc8zyPYGTn0M027XXtmuUZg66RLaDiS_hn/pub . Any amendment will be published in the same manner and will not affect acquired rights or essential conditions once the Contest has launched. A time-stamped archived version will be kept for evidentiary purposes.

ARTICLE 12. ACCEPTANCE OF THE RULES

These Rules are drafted in English, which is the governing language. They are intended for an international audience and shall prevail over any translation that may be provided for convenience.
Participation implies full, unconditional and irrevocable acceptance of these Rules and any amendments. Breach of the Rules results in exclusion without recourse. If any provision of these Rules is held invalid or unenforceable, the remaining provisions shall remain in full force and effect.

ARTICLE 13. APPLICABLE LAW & DISPUTES

The Contest and these Rules are governed by French law, subject to the mandatory consumer protection rules of the participant’s country of residence. In accordance with Articles L.612-1 and following of the French Consumer Code, consumers who have a dispute with the Organizer may refer the matter free of charge to the consumer mediator to whom the Organizer reports:
CM2C (Centre de la Médiation de la Consommation de Conciliateurs de Justice)
49 rue de Ponthieu, 75008 Paris, France
Website: https://www.cm2c.net 
Email: contact@cm2c.net 
Telephone: +33 (0)1 89 47 00 14
Any claim must first be submitted by registered letter with acknowledgment of receipt to the Organizer at the following address: LOFI MERCH, 200 rue de la Croix Nivert, 75015 Paris, France. If the dispute cannot be resolved amicably or through mediation within sixty (60) days following referral to the mediator, the matter shall be brought before the competent courts under the jurisdiction of the Paris Court of Appeal, subject to mandatory provisions protecting consumers in other countries.